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Our Team

We have a proven process that guides our efforts, and we are confident our work helps make a difference for our compaigns.

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Chris Wilson

Partner and CEO

Director of Research, Analytics and Strategy, 2016 Ted Cruz Presidential Campaign

Chris Wilson is CEO of WPAi, a research firm specializing in impacting behavior by integrating innovative predictive intelligence with advanced statistical and communications modeling.

As the Director of Research, Analytics and Digital Strategy for the 2016 Ted Cruz presidential campaign, Wilson is widely credited for playing a key role in Cruz’s triumph in Iowa. Wilson used a meticulous, technologically advanced and highly individual approach to reaching voters and predicting behavior based on ideological segments, personality types and the issues important to them.

Wilson’s political acumen and talent as a strategist has helped elect dozens of Republicans since 1996. Wilson has played an important role in every election since 1994, and brings that real-world experience to bear in analysis of the current political situation.

Prior to starting WPAi, Wilson was Global Director of Research for Weber Shandwick International, the world’s largest public relations firm at the time. While at Weber Shandwick, Wilson conducted market research for Fortune 500 companies such as like Coca-Cola, American Airlines, Kodak, Wells Fargo and Boeing.

In addition to his domestic political work, Wilson is also very active in international politics, having served as a strategic advisor on campaigns in Israel, Russia, England, Ukraine, Sri Lanka, Ghana, Nicaragua, and Turkey.

In The News

A look inside a presidential campaign, and how data is front and center in the effort to draw voters and donors

Chris Wilson joins Chris Stirewalt to discuss how analyzing voter online preferences enhances campaign outreach and messaging.

Chris Wilson on MSNBC to discuss the Freedom Caucus opposition to AHCA

Chris Wilson on Fox News discussing Devin Nunes' concern over Trump Surveillance Documents

WPAi CEO Chris Wilson joins Fox & Friends to discuss the reliability of President Trump's job approval rating.